The new high-tech generation of car dealerships
User Experience designer
With the launch of a completely redesigned lineup of cars during the past 4 years, Volvo Cars have successfully positioned itself as one of the world’s leading premium automotive makers.
By opening a series of flagship experience stores in high-end commercial centers around the world, starting with Tokyo, Milan, and Stockholm, Volvo Cars aimed not only to present their new cars in an entirely new setting but also to solve the problem of how to reach a new generation of buyers that never visit traditional car dealerships.
To honor these new designs, Volvo Cars required a next-generation presentation method to both showcases the new design language of each car but also highlight every model's unique set of characteristics.
As a UX designer, it was essential for me to thoroughly understand the design process for creating a compelling 3D environment. This involved not only developing an aesthetic vision for the space, but also considering the functional needs and limitations of the user.
One of the key challenges in this process was understanding the spatial sound space for a user who had never before experienced virtual reality. To do this, I employed a combination of trial and error, testing, and iteration to ensure that the audio design was both immersive and intuitive for the user.
This required a great deal of experimentation and iteration, as I fine-tuned the various elements of the audio design to create a cohesive and believable 3D environment. Through this process, I was able to gain a deep understanding of the user's needs and preferences in a virtual reality environment, and apply this knowledge to create a truly immersive and engaging experience.
